Paulista Avenue is one of the symbols of São Paulo with museums, cultural centers, restaurants, cafes, bookstores, and residential and commercial buildings. On Sundays and holidays, the avenue is closed to cars and pedestrians can walk freely from 10:00 am to 06:00 pm.
At the end of the article, you will find a detailed map with all the suggested attractions, restaurants, cafes, hotels, and places to shop on Paulista Avenue and its surrounding areas.
The Best Attractions on Paulista Avenue
1. Mirante Sesc Paulista
Photo Credit: Bianca Monteiro
From the Sesc Paulista Lookout, it is possible to have one of the most beautiful views of São Paulo and Paulista Avenue.
The lookout is accessed from the seventeenth floor.
Av. Paulista, 119 – Bela Vista, São Paulo – SP, 01311-000
2. Japan House Sao Paulo
The Japanese government created the Japan House project to propagate all the characteristics of Japan from ancient culture to innovative perspectives.
São Paulo was one of the three selected cities and London and Los Angeles to host Japan House. It hosts events, and exhibitions and also has a restaurant and stores.
As a curiosity, Brazil is home to the largest Japanese population outside Japan.
Av. Paulista, 52 – Bela Vista, São Paulo – SP
Site: japanhouse.jp
3. Casa das Rosas
Photo Credit: Monique Carrati
Casa das Rosas is a mansion concluded in 1.935. It hosts exhibitions and it also has a café in a beautiful garden.
Av. Paulista, 37 – Paraíso, São Paulo – SP
Site: casadasrosas.org.br
4. MASP
Photo Credit: sergio souza
MASP is a museum founded in 1947. It hosts the most important collection of European art in the southern hemisphere.
It has more than 10 thousand artworks, including paintings, sculptures, objects, photographs, and videos from various periods, from Europe, Africa, Asia, and the Americas.
Av. Paulista, 1578 – Bela Vista, São Paulo – SP
Site: masp.art.br
5. Itau Cultural
Itau Cultural is a cultural center dedicated to the research and production of content to promote and disseminate artistic and intellectual manifestations.
Av. Paulista, 149 – Bela Vista, São Paulo – SP, 01310-000
Site: itaucultural.org.br
6. Trianon Park
Photo Credit: Arthur Dias
Trianon Park is a beautiful green space at the heart of the city.
Rua Peixoto Gomide, 949 – Cerqueira César, São Paulo – SP, 01409-001
7. Instituto Moreira Salles
Photo Credit: Rafael De Nadai
The Instituto Moreira Salles has important patrimony in four areas: photography, music, literature, and iconography. It also has a cinema and a store.
Av. Paulista, 2424 – Consolação, São Paulo – SP, 01310-300
Site: ims.com.br
Best Hotels near Paulista Avenue
The Paulista Avenue region and surroundings are one of the best regions to stay in São Paulo, as it has excellent hotel options for all types of budgets, and offers easy access to numerous attractions, museums, parks, etc.
1. Transamerica Executive Paulista
Located one block from Paulista Avenue, close to major museums and the Brigadeiro subway station, Transamerica Executive Paulista is perfect for business or leisure travelers.
The rooms are spacious, with modern electronics and a private balcony. All rooms are equipped with cable TV and a minibar.
The hotel has a rooftop pool and gym.
São Carlos do Pinhal, 200 – Bela Vista, São Paulo – SP, 01333-000
Site: www.transamericagroup.com.br
2. Royal Jardins Boutique Hotel
The Royal Jardins Boutique Hotel is a charming hotel located close to Paulista Avenue and offers excellent value for money.
The rooms are equipped with a desk, a flat-screen TV with cable channels, and a minibar.
Alameda Jaú, 729 – Jardim Paulista, São Paulo – SP, 01420-001
Site: www.royalhoteis.com.br
3. Mercure Sao Paulo Paulista
Located close to Paulista Avenue, Mercure São Paulo Paulista offers comfortable and cozy rooms.
The hotel has a gym.
São Carlos do Pinhal, 87 – Bela Vista, São Paulo – SP, 01333-001
Site: all.accor.com
4. Tivoli Mofarrej
The Tivoli Mofarrej is a luxury hotel with contemporary décor located close to Paulista Avenue and Trianon Park.
All rooms are equipped with a flat-screen TV and minibar. Some units offer stunning panoramic views of the city.
The hotel houses the famous Seen restaurant and bar and has an outdoor heated swimming pool and a well-equipped gym.
Alameda Santos, 1437 – Cerqueira César, São Paulo – SP, 01419-001
Site: www.tivolihotels.com
5. Transamerica Prime International Plaza
The Transamerica Prime International Plaza is located one block from Paulista Avenue, also close to the Museum of Art of Sao Paulo – MASP, Casa das Rosas, Shopping Patio Paulista, and Trianon Park.
The rooms are equipped with a microwave, coffee maker, minibar, and flat-screen TV.
Alameda Santos, 981 – Jardim Paulista, São Paulo – SP, 01419-001
Site: www.transamericagroup.com.br
6. InterContinental São Paulo
The InterContinental São Paulo is located just a block away from Paulista Avenue.
All rooms are equipped with a flat-screen TV, a desk, and a minibar and offer tea and coffee facilities.
The hotel has an outdoor pool and gym.
Alameda Santos, 1123 – Jardim Paulista, São Paulo – SP, 01419-001
Site: www.ihg.com
7. L’Hotel PortoBay
L’Hotel PortoBay is a 5-star boutique hotel located close to Shopping Cidade Sao Paulo.
The rooms are elegantly decorated with dark wood furniture and feature a flat-screen TV and a minibar.
The hotel has a spa and a heated swimming pool.
Alameda Campinas, 266 – Jardim Paulista, São Paulo – SP, 01404-000
Site: www.portobay.com
8. Estanplaza Paulista
Estanplaza Paulista is a 4-star hotel located just two blocks from Paulista Avenue.
The rooms are spacious and have a flat-screen TV, a minibar, and a balcony.
The hotel has a swimming pool and a gym.
Alameda Jaú, 497 – Cerqueira César, São Paulo – SP, 01419-001
Site: estanplaza.com.br
9. Maksoud Plaza Hotel
The Maksoud Plaza Hotel offers modern rooms and is located within walking distance of Paulista Avenue and Trianon Park.
All rooms are equipped with a flat-screen TV and minibar.
The hotel features an indoor pool, a spa, and a gym.
Maksoud Plaza Distributed by Accor – R. São Carlos do Pinhal, 424 – Bela Vista, São Paulo – SP, 01333-000
Site: all.accor.com
10. Renaissance São Paulo Hotel
Located near Paulista Avenue and Oscar Freire Street, the Renaissance São Paulo Hotel is a 5-star hotel with well-decorated rooms.
The rooms are equipped with a flat-screen TV, coffee maker, and minibar.
The hotel has an outdoor swimming pool.
Alameda Santos, 2233 – Jardim Paulista, São Paulo – SP, 01419-002
Site: www.marriott.com
Best Restaurants & Cafes near Paulista Avenue
In the vicinity of Paulista Avenue, there are numerous options for restaurants, cafes, and bakeries. Check out some suggestions of places you should include in your itinerary.
1. Padaria Bella Paulista
Founded in 2002, Padaria Bella Paulista is a bakery that operates 24 hours a day and offers delicious options for breakfast, lunch, and dinner.
The menu offers options for Brazilian food, snacks, and sweets, including the classics you should try such as cheese bread (pão de queijo) and coxinha.
Rua Haddock Lobo, 354 – Cerqueira César, São Paulo – SP, 01414-000
Site: padariabellapaulista.com.br
Opening hours: 24 hours
Price: $$$
2. Padaria Gemel
Located close to Paulista Avenue, Padaria Gemel is a bakery that serves bread, sweets, snacks, ice cream, meals, and much more.
Teixeira da Silva, 446 – Paraíso, São Paulo – SP, 04002-031
Price: $$$
Opening hours: Every day from 6:00 am to 10:00 pm.
3. Veridiana Pizzaria – Jardins
The first pizzeria in Brazil was opened in 1910 in São Paulo, due to the strong influence of Italian immigrants. But it was only in 1950 that the dish became popular across the country.
Today, pizza is part of Brazilian culture, the country produces one million pizzas a day and the state of Sao Paulo is responsible for more than half of that. So visiting a pizzeria in Sao Paulo is a must, and Veridiana Pizzaria is one of the best pizzerias in Sao Paulo.
José Maria Lisboa, 493 – Jardins, São Paulo – SP, 01423-001
Site: www.veridiana.com.br
Opening hours: From Sunday to Thursday from 6:00 pm to 12:00 pm, Saturday and Sunday from 6:00 pm to 1:00 am.
Price: $$$
4. Lilóri Padaria e Confeitaria Artesanal
Located a 10-minute walk from Paulista Avenue, Lilóri Padaria e Confeitaria Artesanal is a bakery that serves homemade gluten-free and lactose-free snacks, sweets, cakes, and juices in a cozy atmosphere.
Rua Peixoto Gomide, 1486 – Jardins, São Paulo – SP, 01409-002
Site: www.lilori.com.br
Opening hours: From Monday to Friday from 9:00 am to 5:00 pm and Saturday from 9:00 am to 3:30 pm.
Price: $$$
5. Fogo de Chão Jardins
Brazil is known for its meat and visiting a steakhouse in São Paulo is a must.
Fogo de Chão Brasil has been offering the best cuts of meat for 36 years and has units spread throughout Sao Paulo, other cities in Brazil, and also in the United States, Mexico, and Puerto Rico.
The Jardins unit is located within walking distance of Paulista Avenue.
Augusta, 2077 – Cerqueira César, São Paulo – SP, 01413-100
Site: fogodechao.com.br
Opening hours: Every day from 12:00 pm to 10:00 pm.
Price: $$$$
6. Ofner – Jardins
Ofner is a confectionery chain with stores spread across São Paulo. In Ofner stores it is possible to try delicious Brazilian snacks, sweets, chocolates, and ice cream.
The Ofner – Jardins store is located 15 minutes from Paulista Avenue.
Alameda Campinas, 1160 – Jardim Paulista, São Paulo – SP, 01404-200
Site: www.ofner.com.br
Opening hours: Every day from 8:00 am to 10:00 pm.
Price: $$$
7. Emporio Frutaria
Located on elegant Oscar Freire street 15 minutes from Paulista Avenue, Emporio Frutaria is a restaurant that serves organic foods, natural juices, coconut water, and açai in a modern atmosphere with cool décor.
It also has an Emporio where you can buy healthy and delicious food.
Oscar Freire, 433 – Jardim Paulista, São Paulo – SP, 01426-001
Site: emporiofrutaria.com.br
Opening hours: Every day from 11:00 am to 10:00 pm.
Price: $$$
8. BotaniKafe
BotaniKafe is a restaurant in Jardins located 5 minutes from the Havaianas flagship store and 12 minutes from Paulista Avenue.
The restaurant serves brunch, bowls, sandwiches, coffees, juices, and drinks.
Alameda Lorena, 1765 – Jardins, São Paulo – SP, 01424-002
Site: www.botanikafe.com
Opening hours: From Monday to Friday from 9:30 am to 10:00 pm, Saturday and Sunday from 9:00 am to 10:00 pm.
Price: $$$
9. Santo Grão
Santa Grão is an elegant chain of cafes with six stores in São Paulo.
The menu offers varied options of coffees, juices, teas, wines, beers, cocktails, and snacks.
Oscar Freire, 413 – Cerqueira César, São Paulo – SP, 01426-001
Site: santograo.com.br
Opening hours: Every day from 8:00 am to 6:30 pm.
Price: $$$
10. Cabana Burger Oscar Freire
Cabana Burger is a hamburger chain with 6 stores in São Paulo.
The menu offers several options for hamburgers, salads, hot dogs, desserts, shakes, beers, wines, and cocktails.
Oscar Freire, 56 – Jardim Paulista, São Paulo – SP, 01408-010
Site: www.cabanaburger.com.br
Opening hours: Every day from 12:00 pm to 10:00 pm.
Price: $$$
Shopping
On Paulista Avenue and in the surroundings you will find numerous shops and malls. Check out our suggestion of places to include in your shopping itinerary.
1. Paulista Souvenir
Paulista Souvenir is a small kiosk located in Shopping Center 3 on Paulista Avenue that offers excellent souvenir options, including caps, t-shirts, mugs, key chains, and others.
Av. Paulista, 2064 – Cerqueira César, São Paulo – SP, 01310-928
Opening hours: From Monday to Saturday from 10:00 am to 10:00 pm and Sunday from 2:00 pm to 10:00 pm.
2. Pão de Açúcar
Pão de Açúcar is a supermarket chain founded in São Paulo in 1959.
The supermarket is ideal for buying Brazilian snacks, Brazilian sweets, Brazilian chocolates, beers, cachaça, and others.
Alameda Min. Rocha Azevedo, 1136 – Cerqueira César, São Paulo – SP, 01410-002
Site: www.paodeacucar.com
Opening hours: Every day from 6:00 am to 10:00 pm.
3. Cacau Show
Cacau Show is a Brazilian chocolate brand founded in 1988. Today the brand is present in almost all Brazilian states.
Treze De Maio, 1933 Arco N 437 Piso Paraiso, Sh Patio Paulista – Bela Vista, São Paulo – SP, 01327-001
Site: www.cacaushow.com.br
Opening hours: From Monday to Saturday from 10:00 am to 10:00 pm and Sunday from 2:00 pm to 10:00 pm.
4. Havaianas
Havaianas is a famous Brazilian brand of slippers founded in 1962.
The brand has its flagship at Oscar Freire located 20 minutes from Paulista Avenue. It is worth visiting the concept store to check out the numerous models and colors.
Oscar Freire, 1116 – Cerqueira César, São Paulo – SP, 01426-001
Site: havaianas.com.br
Opening hours: From Monday to Saturday from 10:00 am to 8:00 pm and Sunday from 12:00 pm to 8:00 pm.
5. O Boticário
O Boticário is a Brazilian cosmetics and perfumes company founded in 1977.
The brand has several stores throughout Brazil, including one at Shopping Cidade São Paulo and Shopping Patio Paulista on Paulista Avenue.
Av. Paulista, 1230 – Bela Vista, São Paulo – SP, 01310-100
Site: www.boticario.com.br
Opening hours: From Monday to Saturday from 10:00 am to 8:00 pm and Sunday from 2:00 pm to 8:00 pm.
Map
On the map below you will find all the attractions, restaurants, cafes, and shopping places mentioned in the text.
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See also
20 Top Things to do in São Paulo
How to spend 1 day in São Paulo: Travel Itinerary
